White's World

Doosan becomes DEVELON

by T H WHITE on January 30, 2023

The new year sees a new name for one of our key supplier relationships and one of the construction equipment industries most favoured brands, DOOSAN becomes DEVELON.

Back in August 2021, Doosan became part of HD Hyundai. A new chapter commenced where the company began defining their brand architecture for their ranges which has resulted in a Doosan name change.  But as the brand name changes, one thing remains the same, the machines the industry have become so familiar with, will always be ‘Powered by Innovation’.


Derived from “Develop” and “Onwards”, DEVELON represents HDI’s new beginning and incorporates their direction and ambition to “change the world with innovative products and solutions.”

The company will continue to strive to position DEVELON at the forefront of the construction equipment industry by continually investing in new technologies that give customers the advantage over their competitors. The products will continue to evolve to meet the needs of customers today and in the future.

How do you pronounce DEVELON?

DEVELON is pronounced in 3 syllables, DE-VEL-ON.

When will you see DEVELON for the first time ?

CONEXPO 2023 held in Las Vegas on 14th – 18th of March will see the unveiling of the machines with their brand new name.  You can then expect to see new DEVELON branded machines will be delivered from Quarter 2 of 2023 onwards.

Join us as we Develop Onwards.

All content is correct at the time of publishing. Specific product availability, special offers and the provision of services are subject to change and withdrawal at any time.

T H WHITEDoosan becomes DEVELON