The explosion of online services means that it’s not always easy to keep track of what you might have signed up for in the past, who holds what data about you and exactly what they are using it for. It can be extremely annoying to be bombarded with unwanted emails, telephone calls or other communications, but you still want to receive the information that is interesting or relevant to you – right? Or maybe not…
At T H WHITE our policy has always been to maintain absolute transparency about the data we hold and what we do with it. For a start, we always keep customer data completely secure; we never sell it to third parties and we never share it with partners not involved in the supply or maintenance of equipment you may have purchased. We also honour requests not to receive marketing communications.
That places us well to implement GDPR (General Data Protection Regulation), a new piece of legislation designed to protect the privacy, security and accessibility of customer data. From 25 May this year GDPR replaces the Data Protection Act (1998) and gives people more say over what companies can do with their data.
As well as complying with GDPR, we want you to be able to decide on the communications you receive from us – or decline them altogether – so in the coming months we will be inviting you to re-subscribe to marketing communications from the T H WHITE Group. Our preferred method of recording your subscription will be via a website where you will be able to register your permission. If you are not comfortable using a website, a member of our staff can assist you or we will ask you to sign a paper record of your permission.
So what exactly do we mean by marketing communications? Well, this monthly newsletter, White’s World, is our premier marketing communication, but we also send out invitations to customer events, open days and demonstration days, speakers’ evenings and special offers. We hope that the news and insights we provide, as well as the opportunity to meet others from your industry and to benefit from money-saving promotions will be something you would like to continue to receive, but the choice is yours.
Without your documented consent, we will no longer be able to send you any of these things. Marketing communications do not include important notes we may send you, such as service reminders for a piece of equipment or information about safety and legislative issues etc.
This is your chance to decide how you would like T H WHITE to communicate with you – we will not bombard you with emails or communications and remember, you will always be able to opt out at a later date.