T H WHITE Expands New Holland Territory into Shropshire & Powys
T H WHITE Agriculture is pleased to announce a significant expansion of its partnership with New Holland, extending its dealership territory into the counties of Shropshire and Powys.
This move grows T H WHITE’s footprint and commitment to customers across the West of England, West Midlands and Wales, building on the dependable service that has defined T H WHITE for 193 years.
To strengthen this offering, T H WHITE plans to open new depots in the region, maintaining reliable after-sales care and parts availability. The company is also exploring complementary premium franchises to broaden its machinery range on offer to farming businesses across Shropshire and Powys. It is the intention that Graham Probert will lead the dealership business at Knighton, which provides continuity for this important area. The plans for the northern part of the new territory will be announced in due course.
“This expansion is a key milestone for us,” said Adrian Lovegrove, Division Director at T H WHITE. “It reflects our ongoing commitment to UK agriculture and our promise to deliver the highest levels of service, technology and product support. Farmers across Shropshire and Powys can expect the same trusted advice, expert engineering, and dedicated customer care that T H WHITE is renowned for – all within easy reach.”
David Rapkins, UK & Ireland Business Director at CNH, added, “We’re delighted to expand our partnership with T H WHITE. Their customer-first philosophy, investment in infrastructure, and strong local relationships make them the ideal choice to represent New Holland in these new territories. Together, we will continue delivering exceptional value, choice, and service to farmers across this important agricultural region.”
This expansion underscores T H WHITE’s purpose to help its customers thrive by providing industry-leading machinery and standing alongside them with reliable support, season after season.
About T H WHITE:
T H WHITE Group is a family and staff owned specialist engineering services provider, supplying and maintaining machinery and equipment across agriculture, dairy, groundcare, construction, lorry cranes, grain handling, renewables, and fire & security. Established in 1832, the business has a long-standing reputation for helping customers get the best from their machinery, land, and buildings. T H WHITE Agriculture operates 11 branches across the Southwest and Wales as a New Holland and Case IH dealer, with locations in Marlborough, Frome, Knockdown (Tetbury), Huntley, Warwick, Stourport, Stockbridge, Hereford, Toddington and now expanding into Shropshire and Powys (location to be determined).
For more information please contact Nina Walker by email: nina_walker@thwhite.co.uk or call 01454 238181 (Press 0 to connect) who will be forwarding information requests.
