T H WHITE brings Case IH and New Holland together at Hereford and Huntley

October 23, 2026

T H WHITE is strengthening its agricultural machinery offering by bringing Case IH and New Holland together at its Hereford and Huntley locations, giving farmers greater choice of tractors and harvesting equipment backed by experienced local sales and aftersales teams.

Hereford and Huntley will add Case IH alongside their established New Holland businesses, with both locations providing sales, parts and service support for the two brands.

Bringing the brands together will give customers greater choice and access to a wider range of machinery, helping them select equipment suited to their individual farm, workload and business requirements.
The development reflects CNH’s continuing evolution of its UK dealer network, with a focus on customer choice, local expertise and strong sales and aftersales support.

The move also builds on T H WHITE’s existing experience of representing both Case IH and New Holland across its agricultural business. T H WHITE already publicly identifies itself as an official dealer for both brands.

Customers served by Hereford and Huntley will have access to both Case IH and New Holland machinery, supported by their local T H WHITE team. The branches will also welcome existing Case IH and New Holland owners seeking local parts and service support.

Adrian Lovegrove, Managing Director of T H WHITE Machinery, said:
“Bringing Case IH and New Holland together at Hereford and Huntley gives our customers greater choice, backed by the knowledge and experience of our teams and the strength of our aftersales support.
“Our priority remains straightforward: to help customers select the machinery that best meets the needs of their business, backed by reliable local sales, parts and service support from a team they know and trust.
“We look forward to welcoming Case IH customers to Hereford and Huntley, while continuing to provide the high level of support our New Holland customers expect from us.”

About T H WHITE
T H WHITE Group is a specialist engineering services provider, supplying and maintaining machinery and equipment across agriculture, dairy, groundcare, construction, lorry cranes, grain handling, ports, renewables, and fire & security. Established in 1832, the business has a long-standing trusted reputation for helping customers get the best from their machinery, land, and buildings.
T H WHITE’s Agriculture, Construction, Dairy & Groundcare machinery solutions operate from 15 branches across the Midlands, South Coast and Southwest with approved dealerships for New Holland, Case IH, DeLaval, SANY, Manitou and more.

For more information, please visit: thwhite.co.uk.

Download Press Release as a PDF file