We are pleased to introduce a new brand identity across the T H WHITE Group.
This change creates a clearer, more connected family of brands. As part of this, our Agriculture, Construction, Dairy and Groundcare businesses will come together under a new umbrella brand, T H WHITE Machinery, better reflecting our shared-services structure and making it easier to recognise the full range of machinery products and services we provide.
What is changing?
- New logos, colours and branding.
- More communications under the T H WHITE Machinery brand.
- Agriculture, Construction, Dairy and Groundcare will remain specialist divisions retaining their own logos too.
- Country Store & Garden Machinery, ProAgri and Online Store will become product and service descriptors of T H WHITE Machinery.
What is staying the same?
- The T H WHITE name remains at the heart of our business.
- Your contracts, terms and conditions remain unchanged.
- Banking and payment details stay the same.
- The people, service and expertise you rely on remain the same.
When will you see these changes?
The rollout will begin in October and happen in phases over the coming months. During this time, you may see both existing and new branding across our communications, vehicles, signage and premises. Our websites will also transition in phases. Initial changes will be limited to logo updates followed by the gradual introduction of our new design style and a more integrated online experience in 2027.
We look forward to continuing to work with you under our new brand identity.
